Monthly Expert Interviews
45-minute guided conversations to capture your unique expertise, recent projects, and customer success stories.
Content Marketing
Turn Your Expertise Into Content AI Trusts
We interview you monthly, capture your expertise, and transform it into content that keeps you visible everywhere—especially in AI recommendations.
Content Marketing That Actually Works
You're an expert at what you do, but you don't have time to tell the world about it. Meanwhile, AI tools are learning about your competitors from their content. We fix that.
Content Creation from YOUR Words
We transform your interviews into compelling blogs, newsletters, and articles that sound exactly like you—because they come from you.
Strategic Distribution
Your content works 24/7, teaching AI about your expertise while attracting customers through search and social channels.
What You Get Every Month
3 Long-Form Content Pieces
Newsletter articles, blog posts, and thought leadership pieces that establish your authority in your industry.
Your Authentic Voice Preserved
Every piece sounds like you because it comes directly from your words, stories, and expertise.
Content Calendar You Approve
Strategic planning with topics scheduled in advance, always aligned with your business goals and seasonal opportunities.
Case Study Development
Turn your success stories into powerful case studies that prove your expertise and win new business.
AI Optimization Built-In
Every piece optimized for AI discovery with semantic structure, clear answers, and comprehensive coverage.
Industry-Specific Focus
Content tailored to your industry's unique challenges, terminology, and customer questions.
Our Simple 3-Step Process
From interview to published content in days, not weeks
01
Monthly Expert Interview
45 minutes
We schedule a monthly video call where we ask strategic questions about your recent projects, customer wins, industry insights, and expertise. You talk, we listen and capture everything.
- Guided conversation about your work
- Focus on recent projects and wins
- Capture unique insights and stories
- No prep required—just show up and share
02
Content Creation from YOUR Words
3-5 business days
Our team transforms your interview into multiple pieces of strategic content, maintaining your voice and expertise throughout.
- Blog posts that answer customer questions
- Newsletter content for your audience
- Case studies from your success stories
- All written in your authentic voice
03
Strategic Distribution
Ongoing
Your approved content is published and optimized across channels, working 24/7 to build your authority and attract customers.
- Published to your website/blog
- Optimized for AI discovery
- Shared across social channels
- Building your digital authority
Types of Content We Create
Blog Posts & Articles
Educational content that answers your customers' questions and establishes your expertise. Optimized for both humans and AI.
Newsletter Content
Regular updates that keep you connected with your audience, sharing insights, tips, and industry news in your voice.
Case Studies
Detailed success stories that showcase your best work, proving your expertise with real results and client testimonials.
How-To Guides
Step-by-step content that demonstrates your knowledge while helping potential customers understand your process.
Industry Insights
Thought leadership pieces that position you as an expert on trends, changes, and opportunities in your industry.
FAQ Content
Comprehensive answers to common questions that help AI understand your expertise and customers find solutions.
Why GTM37's Content Marketing Works
It's Actually YOUR Voice
Not generic marketing speak—real stories, real expertise, real results from your actual work.
Zero Writing Required
You talk, we write. No staring at blank pages, no writer's block, no time wasted.
AI-Optimized by Default
Every piece structured for AI understanding with clear answers, comprehensive coverage, and semantic markup.
Consistent Publishing
Regular content keeps you visible and relevant, building authority over time.
Strategic Topics
Content planned around your business goals, seasonal opportunities, and customer needs.
Compound Effect
Each piece builds on the last, creating a library of expertise that grows your authority exponentially.
Frequently Asked Questions
How does the interview process work?
We schedule a 45-minute video call each month at a time that works for you. Our interviewer asks strategic questions about your recent work, customer stories, and industry insights. It's a guided conversation—no prep needed. Just show up and share your expertise like you're talking to a colleague.
Will the content really sound like me?
Yes! We write directly from your words and stories captured during the interview. We maintain your tone, your terminology, and your unique perspective. Many clients say it sounds exactly like them—because it is them, just professionally organized and polished.
How quickly will I see results?
You'll have your first content pieces within a week of your interview. SEO impact typically starts showing in 3-6 months. AI recommendations can happen faster as systems index your content. The compound effect really kicks in after 6-12 months of consistent publishing.
What if I don't have exciting stories to share?
Every business has stories—you're just too close to see them. Our interviewers are experts at drawing out the interesting angles in your everyday work. That "routine" job you did last week? It's exactly the kind of real-world example your customers need to see.
Can I review content before it's published?
Absolutely. You review and approve everything before it goes live. Most clients approve content as-is, but you can request changes if something doesn't feel right. It's your reputation—you have final say.
How is this different from hiring a freelance writer?
Freelance writers need hours of your time for briefs, reviews, and revisions. They write in their voice, not yours. We capture YOUR expertise in YOUR voice through a simple conversation, then handle everything else. Plus, we optimize specifically for AI discovery—something most writers don't understand yet.
What industries do you work with?
We specialize in local service businesses—plumbers, HVAC contractors, roofers, real estate agents, lawyers, medical practices, and similar businesses. We understand your industry's unique challenges and know how to position your expertise effectively.
Can you help with our existing blog?
Yes! We can revitalize an existing blog or start fresh. We'll audit your current content, identify gaps, and create a strategy to build on what's working while filling in what's missing.
Ready to Turn Your Expertise Into Content?
Stop losing customers to competitors who show up in AI search results. Let's capture your expertise and make sure AI knows you're the expert.
No long-term contracts. Cancel anytime. First interview includes content strategy session.
Complete Your Marketing Stack
Content Marketing works even better with these services
AI-Ready Websites
A website built to showcase and distribute your content effectively to both humans and AI.
Learn More →Social Media Management
Amplify your content across social channels to maximize reach and engagement.
Learn More →Digital Presence Audit
Discover content gaps and opportunities with our comprehensive audit.
Get Free Audit →